From the Vaults: Teaching Multimedia, Teaching Multimedia, Uncategorized

Best Times to Tweet

This question of the best time to tweet has come up at least twice this past week. Once in my online journalism masters class. The guest was thehotness editor, Nicole Moore and the question was asked by a student. Moore felt that according to her use, mornings and evenings were the best times.

Today in my fashion journalism class about social media, I asked Anita Clarke, star quality blogger the same question, wondering if her answer would be different. She said she didn’t really care about the best times or analytics. Social media to her, was a labour of love, not a schematic diagram of best times and best topics. 

Perhaps Clarke’s answer is a lesson to keep your creativity at the top of the pyramid. As in: Content is Queen. 

Back to the best times to Tweet? According to an article posted on the Association for Educators in Journalism and the Media: the late afternoon, Saturdays and Sundays is the best time to get your information out there. 

So tweet on weekends and in the afternoon tea break. And tweet often, the same message 2-3 times. And think carefully about the order of your words. Tweets can be like headline writing online; your first two words are important. Active sentences make a difference.

Read the study.

Other facts about Twitter (according to a recent study by Pew):

       Young adults – Internet users ages 18-29 are significantly more likely to use Twitter than older adults.

       African-Americans and Latinos – Minority internet users are more than twice as likely to use Twitter as are white internet users.

       Urbanites – Urban residents are roughly twice as likely to use Twitter as rural dwellers

       Women and the college-educated are also slightly more likely than average to use the service.